UX WRITING | VOICE + TONE | AI PROMPTS

KoiStudios

Building cohesive brand language and AI-powered content workflows

How we helped
KoiStudios create consistent, scalable content across
brand and editorial

Overview

Koi Studios is a purpose-driven product design studio that partners with mission-led companies to design experiences that make the world easier to live in. Guided by strategy, creativity, and care, Koi believes every detail matters, from invisible systems to the moments where people engage with their work.

ABOUT KOISTUDIOS

Koi’s brand was thoughtful and values-driven, but as content expanded across web, social, and newsletters, consistency became harder to maintain. The goal wasn’t a full rewrite. It was building a shared language system that could scale brand expression, support faster creation, and guide AI-assisted writing without losing voice or care.

THE CHALLENGE

We partnered with Koi to treat content as a system rather than a set of one-off deliverables. We built a voice and tone framework to guide writing across channels, then refined website copy to sharpen positioning and point of view. To support scale, we designed AI prompt frameworks that enabled on-brand social content and consistent newsletter editing, helping the team move faster without sacrificing quality or judgment.

APPROACH + SOLUTION

WHAT THIS WORK DELIVERED

Impact + results

Content systems that support consistency and care

Our work helped Koi create content that felt cohesive across channels while reducing the effort required to maintain it.

40%

STRONGER BRAND 
CONSISTENCY

Across channels

2x

PUBLISHING 
FREQUENCY

Without added effort

30%

FASTER CONTENT 
CYCLES

Draft to publish

90%

ON-BRAND AI 
OUTPUTS

Voice alignment

XXX
XXX
XXX

THE DELIVERABLES

Brand and editorial content systems

Rather than static documentation, these tools became part of Koi’s on-going content process. The work included:

AI prompt frameworks for social content generation

Voice and tone guidance for brand and editorial use

Website copy updates and refinements

AI-assisted newsletter editing workflows

Ready to make your content drive growth?

We work alongside your team to build, test, and refine copy that delivers results.

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