MARKETING | CONTENT STRATEGY | UX WRITING | VOICE + TONE | AI PROMPTSmyTrudy
Driving growth through lifecycle marketing and content systems
How we helped
myTrudy turn
content into a
measurable
growth lever
OverviewmyTrudy is a job search platform that matches job seekers to the right roles using personality science and experience, helping them move from discovery to application with clarity and momentum.
ABOUT MYTRUDYTHE CHALLENGEmyTrudy was scaling product and marketing simultaneously. The challenge was translating complex inputs like personality science, job market data, and AI-driven personalization into content that performed across product, marketing, and lifecycle touch points while supporting experimentation and growth.
We owned content across product and marketing, partnering cross-functionally to build systems designed for testing and scale. Through UX writing, AI prompt frameworks, and lifecycle marketing, we improved clarity, personalization, and performance across the funnel using continuous A/B testing.
APPROACH + SOLUTIONWHAT THIS WORK DELIVEREDImpact + results
Content built to perform
Our work helped myTrudy turn content into a measurable driver of acquisition, activation, and retention, supported by systems built for testing and iteration.
40%
HIGHER AD
CTRSPaid campaigns
18%
MORE
CONVERSIONSTrial to paid
2x
ORGANIC
ENGAGEMENTYear over year
30%
HIGHER
SATISFACTIONUser scores
22%
BETTER
RETENTIONUser retention
25%
LESS
CONFUSIONUser-reported
Clear, performance-driven content helped myTrudy increase conversion, improve retention, and support growth across the funnel.
THE DELIVERABLESGrowth and lifecycle marketing content built to grow
Rather than isolated initiatives, the content functioned as a connected system that evolved alongside the product and its users. The work included:
UX writing and content design across product
Lifecycle and onboarding email strategy and execution
Paid ad and influencer content management and optimization
AI prompt frameworks supporting personalized outputs
A/B testing strategy and execution across key flows
Messaging frameworks to support ongoing experimentation
Ready to make your content drive growth?
We work alongside your team to build, test, and refine copy that delivers results.